{"id":44524,"date":"2026-05-14T16:04:53","date_gmt":"2026-05-14T14:04:53","guid":{"rendered":"https:\/\/www.atmosferamag.it\/?p=44524"},"modified":"2026-05-14T16:05:09","modified_gmt":"2026-05-14T14:05:09","slug":"showroom-iguzzini-recanati","status":"publish","type":"post","link":"https:\/\/www.atmosferamag.it\/it\/showroom-iguzzini-recanati\/","title":{"rendered":"Il nuovo showroom iGuzzini a Recanati\u00a0mostra tutte le potenzialit\u00e0 della luce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44524\" class=\"elementor elementor-44524 elementor-44361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f96f959 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f96f959\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7383fd\" data-id=\"e7383fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e829cc7 elementor-widget elementor-widget-text-editor\" data-id=\"e829cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 style=\"font-weight: 400;\">Foto Stefano Anzini<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b70c8 elementor-widget elementor-widget-image\" data-id=\"49b70c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/05_iGuzzini_ShowroomLuce_2026_Culture_01_phStefanoAnzini-1024x768.jpg\" class=\"attachment-large size-large wp-image-44503\" alt=\"\" srcset=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/05_iGuzzini_ShowroomLuce_2026_Culture_01_phStefanoAnzini-1024x768.jpg 1024w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/05_iGuzzini_ShowroomLuce_2026_Culture_01_phStefanoAnzini-300x225.jpg 300w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/05_iGuzzini_ShowroomLuce_2026_Culture_01_phStefanoAnzini-768x576.jpg 768w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/05_iGuzzini_ShowroomLuce_2026_Culture_01_phStefanoAnzini-1536x1151.jpg 1536w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/05_iGuzzini_ShowroomLuce_2026_Culture_01_phStefanoAnzini-2048x1535.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Showroom iGuzzini, Sala Culture. Foto Stefano Anzini<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c6082 elementor-widget elementor-widget-text-editor\" data-id=\"b7c6082\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Un&#8217;esposizione immersiva che indaga le diverse applicazioni dell\u2019illuminazione<\/strong>, dall\u2019indoor all\u2019outdoor, dagli spazi privati a quelli per la collettivit\u00e0. \u00c8 stato inaugurato <strong>a Recanati, presso la sede centrale dell&#8217;azienda<\/strong>, il <strong>nuovo showroom di <\/strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.iguzzini.com\/it\/\" target=\"_blank\" rel=\"noopener\"><strong>iGuzzini<\/strong><\/a><\/span>: 1.200 metri quadrati (oltre a 280 metri quadrati all&#8217;aria aperta) <strong>al servizio dei professionisti<\/strong> del settore, che qui possono vivere\u00a0 un\u2019esperienza completa, coinvolgente e concreta della luce in diversi contesti applicativi. Per trovare la giusta soluzione e vedere come scenari differenti cambino davvero la lettura di un ambiente o di un oggetto, ma anche toccare con mano i prodotti, agganciarli e sganciarli da un binario elettrificato con una semplice mossa, sostituire le ottiche solo con un clic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc4ea2 elementor-widget elementor-widget-image\" data-id=\"dbc4ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-683x1024.jpg\" class=\"attachment-large size-large wp-image-44508\" alt=\"\" srcset=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-683x1024.jpg 683w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-200x300.jpg 200w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-768x1152.jpg 768w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-1024x1536.jpg 1024w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-1365x2048.jpg 1365w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/09_iGuzzini_ShowroomLuce_2026_Urban_01_phStefanoAnzini-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Showroom iGuzzini, sala Urban. Foto Stefano Anzini<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29afdac elementor-widget elementor-widget-text-editor\" data-id=\"29afdac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-weight: 400;\">Il Light Theatre: la luce oltre la teoria<\/h2><p style=\"font-weight: 400;\">Tra le colline marchigiane, nella sede centrale del Gruppo dove si trovano anche gli uffici dirigenziali e la produzione, <strong>lo showroom iGuzzini \u00e8 un percorso alla scoperta dell&#8217;azienda e della luce<\/strong>. All&#8217;ingresso si viene accolti dall&#8217;esposizione delle lampade Echoes, le riedizioni dell&#8217;archivio storico del brand, dal carattere fortemente decorativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aab9d0b elementor-widget elementor-widget-image\" data-id=\"aab9d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"573\" src=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/01_iGuzzini_ShowroomLuce_2026_Foyer_01_phStefanoAnzini-1024x734.jpg\" class=\"attachment-large size-large wp-image-44510\" alt=\"\" srcset=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/01_iGuzzini_ShowroomLuce_2026_Foyer_01_phStefanoAnzini-1024x734.jpg 1024w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/01_iGuzzini_ShowroomLuce_2026_Foyer_01_phStefanoAnzini-300x215.jpg 300w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/01_iGuzzini_ShowroomLuce_2026_Foyer_01_phStefanoAnzini-768x551.jpg 768w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/01_iGuzzini_ShowroomLuce_2026_Foyer_01_phStefanoAnzini-1536x1102.jpg 1536w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/01_iGuzzini_ShowroomLuce_2026_Foyer_01_phStefanoAnzini-2048x1469.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Showroom iGuzzini, Foyer con collezione Echoes. Foto Stefano Anzini<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299af27 elementor-widget elementor-widget-text-editor\" data-id=\"299af27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Il primo ambiente che si incontra \u00e8 il <strong>Light Theatre<\/strong>, un auditorium che pu\u00f2 accogliere fino a 150 persone; progettato da <strong>Alfonso Femia\/<\/strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.atelierfemia.com\/it\/\" target=\"_blank\" rel=\"noopener\"><strong>Atelier(s)<\/strong><\/a> <a href=\"https:\/\/www.atelierfemia.com\/it\/\"><strong>Alfonso Femia<\/strong><\/a><\/span> \u00e8 <strong>un teatro emozionale, in cui 9 scenari luminosi <\/strong>preimpostati secondo il progetto di Artec Studio vengono &#8220;lanciati&#8221;per far capire agli ospiti con una dimostrazione pratica come i materiali, la profondit\u00e0 di una sala, la sua lettura emozionale, possano variare tantissimo se utilizza luce calda o fredda, se si punta sul colore, se si opta per un&#8217;illuminazione d&#8217;accento o per una luce d&#8217;ambiente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b773a elementor-widget elementor-widget-image\" data-id=\"a5b773a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/03_iGuzzini_ShowroomLuce_2026_LightTheatre_01a_phStefanoAnzini-1024x683.jpg\" class=\"attachment-large size-large wp-image-44515\" alt=\"\" srcset=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/03_iGuzzini_ShowroomLuce_2026_LightTheatre_01a_phStefanoAnzini-1024x683.jpg 1024w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/03_iGuzzini_ShowroomLuce_2026_LightTheatre_01a_phStefanoAnzini-300x200.jpg 300w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/03_iGuzzini_ShowroomLuce_2026_LightTheatre_01a_phStefanoAnzini-768x512.jpg 768w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/03_iGuzzini_ShowroomLuce_2026_LightTheatre_01a_phStefanoAnzini-1536x1024.jpg 1536w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/03_iGuzzini_ShowroomLuce_2026_LightTheatre_01a_phStefanoAnzini-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Showroom iGuzzini, Light Theatre. Foto Stefano Anzini<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae2cca8 elementor-widget elementor-widget-text-editor\" data-id=\"ae2cca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-weight: 400;\">Centinaia di soluzioni illuminotecniche: da quelle per la cultura a quelle per l\u2019urban<\/h2><p style=\"font-weight: 400;\">\u00c8 di Alfonso Femia anche il progetto dello showroom vero e proprio, organizzato in un <strong>percorso composto da diverse stanze che rappresentano &#8220;ambiti di applicazione&#8221; della luce<\/strong>. Culture (ovvero gallerie e musei d&#8217;arte), retail, hospitality e residential, working, urban e un focus sulle soluzioni intelligenti \u2013 connesse, automatizzate, che integrano la musica o notifiche push \u2013 sono le aree a disposizione di lighting designer, architetti e interior designer, ma anche figure professionali come system integrator e sustainability manager che ogni anno visitano l&#8217;azienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03048f9 elementor-widget elementor-widget-image\" data-id=\"03048f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/14_iGuzzini_ShowroomLuce_2026_OutdoorLab_02_phDesignDeLuxVincentMuracciole-1024x682.jpg\" class=\"attachment-large size-large wp-image-44517\" alt=\"\" srcset=\"https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/14_iGuzzini_ShowroomLuce_2026_OutdoorLab_02_phDesignDeLuxVincentMuracciole-1024x682.jpg 1024w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/14_iGuzzini_ShowroomLuce_2026_OutdoorLab_02_phDesignDeLuxVincentMuracciole-300x200.jpg 300w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/14_iGuzzini_ShowroomLuce_2026_OutdoorLab_02_phDesignDeLuxVincentMuracciole-768x511.jpg 768w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/14_iGuzzini_ShowroomLuce_2026_OutdoorLab_02_phDesignDeLuxVincentMuracciole-1536x1022.jpg 1536w, https:\/\/www.atmosferamag.it\/wp-content\/uploads\/2026\/05\/14_iGuzzini_ShowroomLuce_2026_OutdoorLab_02_phDesignDeLuxVincentMuracciole-2048x1363.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Showroom iGuzzini, Outdoor Lab. Foto Design DeLux Vincent Muracciole<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e399de elementor-widget elementor-widget-text-editor\" data-id=\"8e399de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>1.600 prodotti installati e programmati con precisione mostrano ai progettisti soluzioni sartoriali per ogni situazione<\/strong>, dall&#8217;illuminazione d&#8217;ambiente al focus su un singolo oggetto, perfino una dimostrazione su come la giusta illuminazione possa valorizzare un quadro o un vaso d&#8217;autore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aperto presso l\u2019HQ di Recanati, supera il modello espositivo per diventare uno spazio immersivo pensato per progettisti, dove testare soluzioni, materiali e idee.<\/p>\n","protected":false},"author":2,"featured_media":44499,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,43],"tags":[],"class_list":["post-44524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-highlights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il nuovo showroom esperienziale di iGuzzini a Recanati | Atmosfera Mag<\/title>\n<meta name=\"description\" content=\"A Recanati, iGuzzini apre un nuovo showroom esperienziale: 1.200 mq dedicati alla progettazione della luce tra scenari immersivi e reali opportunit\u00e0 per i professionisti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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